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Fast Fashion X High Fashion

Fast Fashion X High Fashion

ashion collaborations have become a trend. This is a great marketing strategy where both the fast fashion brands such as H&M, Target etc. and high fashion brands such as Rodarte, Phillip Lim meet to produce a limited piece collection. These collaboration launches creates a lot of buzz for both the brands. The history of these high fashion created for mass market can be traced back to 1983 when Halston collaborated with JC Penny. These collections are popularly called “Masstige” . Back in 1983, this kind of collaboration did not have favorable repercussions for Halstons. He definitely started the masstige movement, which has proved to be very successful for the past decade.

 

 

Strategies — Brand Collaboration

Diversify Audience: Brand collaborations are taken as a great opportunity for both the brands to increase their market share. A strategic partnership is done by fast fashion brand along with a luxury brand to increase the bandwidth and outreach of their brand. It is important that these partnerships help both brands to diversify and reach new markets.

Complementary Brands : Choosing brands that complement your brand value is deemed very important in a collaborative setting. By this we mean, if your chief demographic is young audience such as H&M you can partner with Alexander Wang cause that demographic would be excited to get hands on the athleisure garments. This might not be true for a different fast fashion brand. Therefore, it is essential for both the parties to complement each other in a collaboration.

Brand-Audience Awareness : Perception of big designers at fast fashion retail stores have seen a complete paradigm shift over the years. Today, it is seen as a matter of pride for the designers to be collaborating with a mass market brand. Besides the amount of money designers make in these collaborations this kind of set up leads to the brands reaching a populist status among the consumers. Therefore to be successfull in such collaborations a good brand-audience fit is essential. Advertising and social media awareness is a common way to create brand audience awareness before the launch.

Pricing: How the finances of these collaborations work are not very clear. For some of the big fashion houses a lump sum amount is paid, which can be upto seven figures. The operational aspect of these collaborations are lead by fast fashion houses. These transactions are lucrative for both parties.

Noted Fashion Collaborations

hillip Lim for Target collection launched in Fall of 2013. This collection sold out online in a day. We believe the success of this collection can be based on the great quality of products put by these two fashion houses. For us the showstopper of this collection was the cross body bag, which came close to the pashli satchel the designer is known for.

 

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This collection launched in Nov 2014. The athleisure collection by the designer was a great hit. What made this collection an instant success was that the designer stayed true to his brand image and created a collection with branding of “WANG” very clearly on its items.

 

In 2007, Target made a relevant collaboration with Proenza Schouler. This collection featured all pieces below $50. After showcasing this collection at Target Proenza Schouler PS11 bag became a style staple among all fashionistas. After this collaboration, these two brands got into an inamicable situation where Proenza team accused Target of knocking off their PS1 satchel.

 

ovember 2004 is when Karl Lagerfeld collection hit the store at H&M. This sold out in minutes for obvious reasons. This collection defined high fashion meeting fast fashion. The collection consisted of menswear and womenswear as well. Karl was not too happy by this collaborations as the production was limited in number depleting the stock as soon as they hit the stores.

 

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Jill Sander worked as the creative director of Uniqlo in 2009. This is when the first collection was brought out. Selective pieces from +J collection was relaunched in 2014 in webstores and certain brick and mortar stores. This is an example of a successful collaboration, which was relaunched due to the demand and success.

 

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Peter Pilotto for Target was a much anticipated capsule collection, which hit the market in early 2014. What made this collection a good one was the wide spectrum of items it encompassed. The usage of prints were beautifully exhibited in this collection. This is the first time that Target sold their collection at Net-A-Porter as well.

Looking Ahead

2015 looks like a promising year for these collaborationd to flourish even further. Most of the retailers keep these collaborations as a big secret till about the release date. At this point we are looking forward to a few collections and they are — Lily Pulitzer for Target and Beyonce for Topshop. We will keep you updated with how the year shapes up for this trend. We would love to hear from you about what you think of these collaborations and what has been a hit or a miss for you. Comment below to let us know.

 

 

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9 Takeaways from the Fashion Week

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9 Takeaways from the Fashion Week

9 Takeaways from the Fashion Week 

Last month, we saw feeds of the fashion week all over TV and social media. We thought of giving it a breather and then putting down 9 trends that you need to know about. We looked at all that was presented in the major fashion cities - New York, London, Milan and Paris. We want to just showcase the 9 must have trends.

 

Duster Coat: Long coats that keep you warm and make you look stylish at the same time are the best attribute of these duster coats. You can find them in different colors and texture making them a good fit for different body types.

Gothic : Definitely bright colors invaded the runways but still there was enough gothic inspiration. Studded jackets, trousers and dark colors with great cuts made a fashionable statement. Grommets could be seen in these goth looks as well. 

Genderless Dressing : This was one of the most notable trends we could observe during NYFW. Genderless dressing stays away from sharp silhouettes or extreme detailing still keeping the look comfortable and trendy. This is the beginning of gender neutral fashion era.

Flares: A 70's trend, which made a comeback in a big way on the runway was the flare trend. Skinny pants have dominated the fashion scene for a couple of years but if the runway ushers what we will see on street style then the comfortable bell bottoms style trousers will be seen all over.

Fringe:  Fringe is a border type with hanging threads. This trend makes a comeback this year in a major way on the runway. Several designers adopted this trend in jackets, skirts, dresses providing a lot of movement on the runway. 

Cape: Another outerwear which was ubiquitous not only on the runways but extended on the front rows and street style were capes. This is an effortless style must. Capes provide comfort as well as fluid style.

Orange : Bright colors definitely make fall/winter less grey. Using bright colors for outerwear is a great way to keep that spring feeling going. One of the color palettes, which were seen on the runway and caught our eye was the bright oranges. A must have for everyone.

Monochromatic : Monochromatic are single color tone looks. It takes a little bit of practice to perfect this look. If done correctly, it is a very trendy look. On the runways we did see a lot of leather based monochromatic look, which kept us wanting more. 

Yeti Coat : Oversized, over the top coats which make you feel warm and look like a million bucks. These coats could be seen all over the front row as well. The good news is designers such as Stella McCartney showcased yeti cots in faux fur material making this trend a conscious decision.

Boho Looks : Feminine, fun and colorful is what this look encompasses. The artistic approach to long dresses made boho looks a staple in every women's wardrobe this fall.

Fur Coats : Real or faux fur was another look that was all over the runway in all the fashion cities. There is no denying that fur does add a dramatic touch to a simple outfit. The usage of fur was not limited to coats we did see a lot of fur collars as well. 

Prints on Prints : Matching outfits have become too boring. What we saw a lot all over the runway was clashing prints made to work harmoniously in an outfit. A new form of self expression is with  prints, colors and textures. 

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"High Style"- Evolution of Fashion

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"High Style"- Evolution of Fashion

As you enter this exhibit it transports you to an era of huge ball gowns and beautiful sartorial pieces. This exhibit comes all the way from Brooklyn Museum outlining the fashion worn in America worn from 1910 to 1980. This exhibit represented a flashback into the evolution of couture workmanship. The various designer that came to foregrounds post war and displayed the looks of the time. This exhibit is running from March 14th through July 19th at the Legion of Honor. If development of fashion over the years is something of great interest this exhibit is a must see.

Elsa Schiaparelli

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The surrealist tendencies of Elsa Schiaparelli was seen by this bug necklace. This piece showed the inventive route the designer took to exhibit. This piece took inspiration from colorful Botticelli’s work as well. The other piece on display, which had an interesting story was a beautiful dress where she used the butterfly print to symbolize emergence of beauty. She used the same print on other items such as parasols to represent the move towards beauty.

 

 

 

 

 

 

 

 

 

 

Fontana Sisters

Fontana Sisters designed this ensemble for Ava Gardner for the Barefoot Contessa in 1954. This silk dress with a cape looked like such a statement piece. The designers were known for their wasp waisted detailed styling. This piece beautifully displayed all the detailing done by them.

 

 

 

 

 

 

 

 

 

 

Gabrielle “CoCo” Chanel

 

This piece embodied simplicity as well as functionality all in one. In the 1920s Coco Chanel brought to us the concept of “little black dress” . Tiered ruffles seen in this dress was ahead of its times and it reflected the brilliant couture workmanship. It was a day to night look and it took on a modernist approach.

 

 

 

 

 

 

 

 

 

 

 

Yves Saint Laurent

These pieces were from the collection YSL presented through the House of Dior after an unexpected death of Christian Dior in 1957. These pieces showed modernism moving away from the wasp waisted silhouette to the trapeze shape. He was able to change the perception of ready to wear. The shapes of the dresses signified free of constraints for women in the society.

 

 

 

 

 

 

 

 

 

 

 

Arnold Scassi

Arnold Scassi captured the opulence of 1980s in this silk tafetta dress. This dress used one of the summer fabrics such as organza. This dress captures your eye as you see this. The dress was owned by Austine Hearst, mother of Hearst Corp. Chairman William Hearst III.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vera Maxwell

Vera Maxwell, was an American designer. She rose to prominence in the 1940s when the World War II was underway, stalling a lot of commerce. In this piece the coat over shoulder represented democracy. She used parachute cloth as a substitute of silk in her construction as there was a shortage of silk due to Japanese embargo.

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February a.k.a Fashion Month

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February a.k.a Fashion Month

February a.k.a Fashion Month 

It is that time of the year when all your social media channels will be inundated with amazing street style photographs. This will make all of us rethink our wardrobes and probably get a wardrobe makeover. Do you walk around wondering what is going on? Well, here we are breaking down all you need to know the various fashion weeks that will take the social media world by storm. 

What is Fashion Week?

Fashion Week is that time of the year when designers showcase their ready to wear collection. This week is a great platform for designers to showcase what is in and what is out. 

How did it all start?

Paris has always been the fashion house , which influences the trends of the season. During World War II, Americans could not make their way to Paris. This is the time when Eleanor Lambert arranged Press Week for American designers to exhibit their designs. Therefore, 1945 is when fashion week started. 

When does Fashion Week happen?

Fashion week takes place twice in a year. As Fashion week is a time to showcase trends for the upcoming season they take place in advance of the season for the buyers to invest in the collection. This is the schedule of how the collection is presented.

February - Autumn/Winter collection

September- Spring/Summer collection

 

Which cities participate in Fashion Week?

New York - All fashion weeks start in NYC. For a long time , NYC was the last city to showcase their collection. This changed in 1999 when designers such as Helmut Lang and Clavin Klein were successful in flipping it around by making NYC first in the line to exhibit the collection. 

London : First Fashion Week took place in London  in 1984. This city follows up after NYFW. 

Milan : Milan has always been seen as a fashion capital. It is the house of several big designers. Milan is known for its ready to wear collection.It is interesting to know that the sartorial influence of the city lead it to the english word "milliner"- meaning fine wares.  It is the third city where fashion week takes place.

Paris : Paris has a cultural diversity. During its fashion week a lot of international and acclaimed designers showcase their collection. In 1914 a form of Paris Fashion Week started. It has always been a  fashion powerhouse  and now a final stop for the Fashion week.

 

What does behind the scenes of a fashion show look like?

 runway show lasts for about 10 to 15 minutes.  An important element of a fashion show is the front row attendees. These are industry people who are closely associated with the designers and sometimes have been sporting the collection looks. 30 to 40 unique looks are modeled during the fashion show. 

 

We look forward to the upcoming shows and look forward to sharing all the looks with everyone. 

 

 

*All images are taken from Google

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Haute Couture - Fashion as Art

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Haute Couture - Fashion as Art

If you wonder when is the fashion boundaries pushed and challenged then look no further cause Paris Haute Couture week is your answer to that. Haute Couture, you ask well it  is the french word for high fashion.  Haute Couture garments are sewn by hand and made with expensive material. These garments are specially made for the clients based of on their body measurements. This is the high fashion version of getting clothes made from your seamster back in the days. The only difference here is that the seamsters are Chanel, Versace or Armani in this case. Paris Haute Couture Week ( Jan 25- Jan 29) 2015 showcased a range of designers with great collections. We loved the collections and stories that these garments narrated. Some collections as well as their inspirations that caught our eye are these:

 

Atelier Versace

Head Designer: Donatella Versace

          Matisse artpiece Image Courtesy: Google

Henry Matisse inspired Spring 2015 Couture collection of Versace. The collection was beautifully curated with strategic cutouts to show enough skin to make this collection runway and red carpet ready. One of the most interesting parts of this collection was the usage of primary colors. 

                                        Image Courtesy: Style.com

                                                 Image Courtesy :Style.com

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Giambattista Valli

Head Designer : Giambattista Valli

Coco Chanel , Janice Joplin Image courtesy: Google

Coco Chanel , Janice Joplin Image courtesy: Google

Giambattista Valli featured collection  inspired by the Metropolitan Museum’s Impossible Conversations, a “dialogue” between Elsa Schiaperelli and Miuccia Prada. For those who don't know about this exhibit it was based on  a Vanity Fair Column called  "Impossible Interviews", which chronicles fictitious dialogues between characters with different ideologies. Taking that concept further his collection showed personalities of Coco Chanel and Janis Joplin. The juxtaposition of feminine approach of Coco Chanel with Janis Joplin's rock and roll edge made this collection an interesting one. 

 

 

 

 

 

                                                     Image Courtesy : Style.com

                                                     Image Courtesy : Style.com

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ARMANI PRIVE

Head Designer: Giorgio Armani 

In the Armani prive couture collection for spring 2015 we saw asian influences. The leitmotif of bamboo in this collection indicated the asiatic influences. Just like bamboo this collection exhibited  delicacy and strength. The delicacy could be seen in the materials used such as gazar and organza. The silhouettes provided the strength in the collection. 

                                               Image Courtesy :Style.com

                                               Image Courtesy :Style.com

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                                                      Image courtesy: Style.com

 

CHANEL

Head Designer : Karl Lagerfeld 

Karl Lagerfeld's collection was presented  around the idea of building a conservatory filled with mechanical flowers and a haute futuristic look at gardens. 300 engines made this beautiful show come together. A lot of sorbet colors and tweed materials were seen . This collection had a fresh appeal. 

                                                  Image Courtesy: Style.com

                                                  Image Courtesy: Style.com


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                                                 Image Courtesy: Style.com

DIOR 

Head Designer :Raf Simons

Inspired by the chameleon characteristic of David Bowie, Dior collection showcased a new silhouette style . The collection had a way of exhibiting future of fashion based on elements of three decades. It reflected romantic side of the 50's, experimentation of the 60's along with freedom of the 70's. The sartorial curation looked interesting by the usage of  plastic elements and vinyl based footwear

                                             Image Courtesy: Style.com

                                             Image Courtesy: Style.com

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VIKTOR & ROLF

Head Designer: Viktor Horsting & Rolf Snoeren

Van Gogh Sunflower Painting Image Courtesy: Google 

Van Gogh Sunflower Painting Image Courtesy: Google 

This collection was truly a product of the confluence of art and fashion. The designers inspiration for their collection was from the Post -Impressionist style of Van Gogh paintings. The designer duo , who are famous for the "Flowerbomb" fragrance presented the collection as a canvas of art piece with baby doll dresses and straw hats creating a drama. 

 

 

 

 

 

 

 

 

                                                     Image Courtesy: Style.com

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Wearables as Stocking stuffers

We define wearable technology/ wearable gadgets as a category of technology devices that can be worn by consumers. Wearables are being developed to make technology devices fashionable and trendy to be a part of our everyday life. This year we have seen smart accessories expanding from the niche market to becoming more mainstream. A lot of technology companies are entering this market. We believe wearables make a great gift. We will be listing few of the great wearables to look out for.

MICA by Intel X Opening Ceremony 

                                                                     MICA-$495

                                                                     MICA-$495

Opening Ceremony and Intel teamed up to create the MICA (My Intelligent Communication Accessory) bracelet. Threadchannel team got a chance to meet with MICA creator Sandra Lopez at a St. John's event. We got a great opportunity to learn more about the creation process of this device. This luxury smart accessory is created for the working women. Intel has solved the problem of transforming wearables from looking geeky by partnering with two big fashion houses Opening Ceremony and Barney's New York to bring this device to market.  This makes as a great holiday gift for the woman who wants her wearables to look fashionable.


FitBit with Tory Burch

                                                                    FitBit- $195

                                                                    FitBit- $195

To help make the New Year resolution of a healthy lifestyle a glamorous FitBit is a great gift. It is an activity tracker which keeps track of important statistics like calories burned, sleep cycle etc. to keep our health monitored. FitBit has been in market for a while but they have made their aesthetics more appealing this season by collaborating with Tory Burch to introduce gold and silver bracelets as well as a pendant.

 

 


Polo Tech by Ralph Lauren 

                                                             Available Early 2015

                                                             Available Early 2015

Ralph Lauren has extended their expertise with men athletic wear to enter the wearable market. This Polo tech shirt is made with biosensing fiber, which tracks biometrics data. It helps in transmitting real time data directly to your smart phone. This garment is even made to increase active life performance. This is set to be launched by early 2015. A great gift idea for someone with an active outdoor lifestyle.

 

 


Case Mate Accessories by Rebecca Minkoff

                                                 USB Mobile Charger- $80

                                                 USB Mobile Charger- $80

 

This wearable tech accessory line made its debut at Spring 15 New York Fashion Show. This collection of wearables tackle a big problem we all face. How many times are we running out of charge on our smartphones or are sitting in a meeting looking at our phone for that important text. The enterprising designer Rebeca Minkoff found a creative solution to this problem by creating a collection of good looking accessories along with Case Mate , which helps give you bluetooth notifications for important calls as well as other accessories with USB to charge phones. This is a good looking collection which makes for a perfect gift.

 

 


 

Cuff- Smart Jewelry 

                                                               Style Cuff -$119

                                                               Style Cuff -$119

A trendy fashion accessory line Cuff introduces jewelry wearables with an alert system. The collection consists of keychains, bracelets and necklaces. This is a unisex collection. These accessories come along with mobile app. The jewelry is capable of sending alerts (vibrations) to bring your attention to urgent mails or calls. These accessories help us avoid looking at our phones at social settings.We believe the best part of this accessory is that it does not need to be charged and needs a replacement just once a year.  

 


                                                       Google Glass X DVF $1800

                                                       Google Glass X DVF $1800

Google Glass with DVF

 

This collaboration between Google and DVF reflects one of the biggest overlap between tech and fashion. Google glass is a product that allows an eyewear to control a lot of activities such as taking pictures, looking at maps, live video sharing etc. DVF helped create a fashionable look for these high tech headpiece. This line consisted of five new frames and eight new shades. These can be bought on Net-a-Porter. These glasses made its debut on the spring runway show. 

 

 

 

 

 

 


Apple Watch 

                                                      Apple Watch $349

                                                      Apple Watch $349

A fashion accessory everyone is looking forward to in 2015 is the Apple Watch. Apple has always been able to create technology products which become a mainstream must have. The primary function of watches have been replaced by smartphones.  A smart watch could be a way to bring back this accessory. Apple is introducing a diverse collection early next year. This can be a great holiday gift if you are gifting someone who can wait for it till early 2015.

 

 

 

 

 

 

 

 

 


Ringly 

                                                              Ringly $195-$260

                                                              Ringly $195-$260

Ringly are rings made with precious and semi-precious stones set in 18 carat heavy gold or rhodium plated brass setting. These rings are made to support both the Android and iOS apps. These rings can be ordered in four colors. It is a beautiful ring, which helps bring all important information from your smart phone in a form of an alert to your ring. These are gorgeous and make great gift articles.

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Thread Trivia #6:Cap Sleeve and Iridescent Edition

CAP SLEEVES

 
This image is copyrighted by Thread Channel

This image is copyrighted by Thread Channel

What:  A sleeve that extends only a short distance from the shoulder and tapering to nothing under the arm.

Where: T-shirts, Shirts, Dresses

Fun Fact: They are considered to be a great layering piece. These sleeves were a fashionably originated in twentieth century. They are considered to be more stylish alternative to regular T-shirts for women. 

 
 

 

IRIDESCENT

This image is copyrighted by Thread Channel 

This image is copyrighted by Thread Channel 

What: A fabric which has property to give an illusion of changing colors as it catches light.

Where: Dresses, Jackets, Shoes, Jackets

Fun Fact: This material garments made a big appearance in Spring 2015 runway. Fashion forecasters believe it will be  a big street style staple. Iridescence is created by an illusion of color rather than using dyes. Its an easy style to dress up as well as dress down making it a wardrobe staple.

 
 

All photos are taken from Google

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Coat is the new accessory

Every season there is that one fashion style which we all want to figure out, copy  or just know how to make it look as effortless as all the fashion it girls sport it to be.  The style that has been doing its rounds around the fashion circuit this season is the one where jacket is being used as an accessory. This has  to be one of the best street style looks. 

This trend has been called "Shoulder Robing" by The Guardian and Cosmopolitan whereas Vogue came up with "Coat Slinging". You can call it either of those two but this style is here to stay. Make sure to use the trendiest jackets to pull off this cape-like look. Based on our experience, we do believe it makes for a good photo-op as well as a transit look rather than being a workable look cause we definitely do need those hands.  We look forward to seeing more of this style to be shown by our subscribers with #threadchannel to get featured. 

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Thread Trivia #4: Turtleneck and Double Breasted Edition

TURTLENECK

Turtleneck

Turtleneck

What: A turtleneck is a high close fitted turned over collar garment. Also known as polo neck, roll neck, skivvy

Where: This neck style is commonly found in sweaters, dress and shirts.

Fun Fact: How this trend was perceived over the years.

  •  Late 19th Century- Worn By blue collar workers
  •  Mid 20th Century- Academics and Philosophers
  • Became a sign of the rich when it was worn by european actor
  • 1950's - Represented preppy style

   

                 

 

 
 

 

DOUBLE- BREASTED

Double-Breasted

Double-Breasted

What: Double-breasted refers to a coat or jacket with wide, overlapping front flaps and two parallel columns of buttons.

Where: Dress, Blazer, Suit, Jacket and Coat

Fun Fact: It has descended from 17th centure military uniforms and frock coats. Found in 2 configurations six-on-four and four-on-two.  The first figure indicates the number of buttons on the front, the second the number of those that function. Middle button should be buttoned and inner button is called a jigger.

 
 

All photos are taken from Google

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Remembering Oscar de la Renta

The world lost a little bit of beauty this week with the loss of Oscar de la Renta. A designer with Dominican origin shot to spotlight in the 1960s for dressing up Jackie Kennedy.  His couture style can be described as romantic glamour.  He created timeless looks for first ladies like Hilary Clinton and Michelle Obama as well as style icons such as Sarah Jessica Parker. He carved his way in the wedding gown industry with his  impeccable designing style. Here in the gallery we exhibit few of his famous looks.

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Beyond Fashion

We recently visited Charles James (1906-1978)  exhibit in the Met Museum. A designer known for his designing skills along with his impeccable millinery. His work is perfectly engineered which was beautifully exhibited on circular pedestals. It almost felt like we were a part of Met Gala.  It is interesting to see his avant-garde concept which was so evolved for its time. We loved this exhibit and is a must see for anyone who loves to walk in an exhibit and be a part of a glamorous gown party. If you are in NY do not miss this exhibit.


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